Biography

advertiseonbostonradio.com

17 Years
Experience

Welcome to advertiseonbostonradio.com!

I was "bitten" by the radio bug in prep school; a student had built a radio station and was running it out of the trunk at the foot of his bed. His dorm master found out about it and strongly encouraged the student to apply for an FCC license so it was a legal non-profit station vs. a pirate radio station. I then became involved in the station and have been in the radio business professionally since 1988.

Over the years I have personally built many brands and helped local business grow into industry leaders through radio advertising and marketing. Many remain small single location retailers, others have grown from single retail locations into large well known retailers or leaders in their business channel. You hear some of these on the air every day in Boston radio and the next success could be you!

Many of my clients and other businesses successfully execute radio campaigns, but I have seen the failures as well. The failures have many reasons, however, I have learned from my own failures and those of others to create systems and processes that will prevent you from experiencing the failures in your radio ventures. That's why I am in business today! I'm here to help you successfully grow your business and do it through radio, a medium I believe is the best for growing local businesses.

Here's a quick birds-eyeview of my career:

- Graduated Emerson College, Boston, MA - May 1988

- WESX 1230, Salem, MA - Account Executive, Sales Manager, General Manager

- WODS 103.3 FM, Boston, MA - Account Executive

- WRKO 680, Boston, MA - Sales Manager

- Christal Radio, New York, NY - National Sales Representative

- WBZ NewsRadio 1030, Boston, MA - Sr. Account Executive

I look forward to helping you take your business to the next level. Please contact me and we'll get started!

Contact us today...
978-764-5470

info@advertiseonbostonradio.com

Free Consultation

Call for a free consultation today! 978-764-5470 or e-mail us at info@advertiseonbostonradio.com.

We'll identify the target market you seek, determine the best Boston radio station or stations for reaching your target market and then go to work for you so you can get back to your business.

A proposal with specific costs, weeks and details will be generated and presented for your review. All at no obligation.

Then we will write and produce your commercial(s) at no cost (jingles are an additional charge), monitor the progress, make changes as needed and be sure your campaign is generating the desired result. Radio is our business so you can do your business!

Case Studies

Cargo Unlimited - Marblehead, Manchester, Beverly, MA
"I want to thank you for your help and guidance in creating a radio advertising strategy on WBZ for my furniture and interior design business Cargo Unlimited. The January ad campaign we created for our Extreme Makeover Sale in our Manchester location brought in a great response. Having been concerned with the cost of radio advertising in the past, I was happy that we could create a plan that worked for my budget. I was thrilled to see the increased foot traffic the ads created for my business, not to mention how many of my friends and business associates told me that they had heard my ad.

After that successful campaign, I became a believer in radio advertising on WBZ. With the Saturday ads that I'm currently running, we're meeting new customers who never knew that Cargo Unlimited existed, despite the fact that the business has been around for nearly thirty years. The advertising has proven to be affordable and effective.

Thank you again for your help and guidance in this new marketing effort. If you ever need a reference to discuss the merits of advertising on WBZ Radio I would be happy to help.

Best Regards,

Mark Baizen
C.O.O.
Cargo Unlimited